Designed for Every Daytime Occasion

Daytime dressing has its own rhythm. From a Sunday brunch and a bridal or baby shower to a garden party or weekend errands, a versatile, easy-to-wear day dress keeps pace with all plans. Amanda Uprichard's daytime dresses feature color-forward styles, signature prints, crisp cotton, and flowy fabrics built to move through a full day without slowing you down.

Mornings often start with one plan and end with another. Our brunch dresses are versatile for what you're doing now and whatever comes next. Summer dresses in mini, midi, and maxi lengths carry the same ease, whether you're packing for a weekend away or dressing for a daytime celebration close to home.

In our casual day dresses, you'll feel put-together whether your plans go exactly as scheduled or there are changes along the way.